Helping personal
trainers turn
their passion into a
full-time business.

The certification illusion

Your certification was never going to teach you this.

Here is something nobody tells you when you sign up to get certified.

A certification is the ticket to enter this space. It is not a guarantee of anything beyond that.

Your certification taught you how to coach.

It did not teach you how to create a product somebody can buy.

It did not teach you how to market yourself online.

It did not teach you how to find clients, or how to sell and sign clients with confidence.

And it definitely did not teach you how to structure a business and deliver results online.

So what does a certification actually qualify you for, on its own?

An in-person trainer job.

Working somebody else's floor, on somebody else's schedule, for somebody else's price — while the gym keeps the upside.

That gap is not your failure.

That gap was never taught, and it is what keeps most trainers broke.

The two paths

Both roads most trainers take end in the same place.

How I know

I lived the dead-end version first.

When I graduated high school, I knew two things: I did not want a 9-to-5, and I did not want the traditional college-to-cubicle pipeline.

So I became a personal trainer.

My first clients paid me $10 a session to train in my mom's garage.

From there I ended up working in a gym — and that is where I learned what the in-person model really costs you.

I gave up on personal training completely.

I ended up bussing tables at BJ's Brewhouse and failing through community college.

Then, at 23, a friend suggested I try coaching online.

So I made one post saying I was taking online clients.

Three people signed up, at $50 a month.

That was the moment everything changed — not because the money was life-changing, but because strangers on the internet paid me for my coaching.

I dropped out of college.

I quit the bussing job.

I went all in — and I made over six figures in my first year of online coaching.

Then COVID hit, gyms shut down, and I watched trainer friends lose their income overnight through no fault of their own.

That is why I launched PTBI in 2020 — so trainers would never have to be one shutdown, one schedule change, or one algorithm away from broke again.

Zakk Colburn — Founder, PTBI

The other side

You already mastered the hard part.

Stop and think about what you already know how to do.

You understand fitness.

You understand nutrition.

You understand coaching — how to take a real person, with a real life and real excuses, and walk them to a result.

That is the part you have already nailed down.

The part nobody ever taught you is the other side of this profession: business, entrepreneurship, and marketing.

That is where most trainers fail. Not in the gym. Not in the coaching. In the business that has to surround it.

The good news buried in that is simple: you do not need to become a better coach to fix this.

You need somebody to teach you the business — in the right order, built specifically for fitness coaches.

The free call

Leave with your game plan.

Your next step from here is to book a free consultation call with me.

On this call we will lay out your game plan for building your online coaching business.

We will walk you through each pillar and component of PTBI so you know how it works.

If PTBI is the right fit for you, we will show you what it looks like for us to work together.

If it's not, you still leave with the game plan.

Last thing

You already know how to coach. Learn the business.

You nailed down fitness, nutrition, and coaching.

That was supposed to be the hard part — and you already did it.

What is left is the business around it: five pillars, one proven process, and a coach in your corner.

Book the free call, get your game plan laid out, and we'll walk you through everything on the call.

Then decide — with the full picture in front of you, maybe for the first time.